Sollant Global Dealer Policy

1. Table of Contents

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   Global Trademark Authorization

– Exclusive Rights: Dealers will be granted exclusive rights to use the Sollant trademark within their

designated territories. This exclusivity will protect the dealer’s investment in brand development and

market penetration.

– Compliance: Dealers must adhere to Sollant’s global branding guidelines to ensure consistency in brand

representation. Any local adaptations should be pre-approved by Sollant to maintain brand integrity.

– Renewal: Trademark authorization will be subject to annual review based on performance metrics,

compliance with branding standards, and market expansion efforts.

2. Supply Chain Support

– Priority Access: Dealers will receive priority access to Sollant’s full range of products, including new

releases and limited editions, ensuring they have the most competitive offerings in their market.

– Supply Chain Optimization: Sollant will work closely with dealers to streamline the supply chain,

minimizing lead times and reducing costs. This includes leveraging Sollant’s global logistics network to

ensure timely delivery.

– Inventory Management: Sollant will provide inventory management tools and forecasts to help dealers

optimize their stock levels, reducing the risk of overstocking or stock outs.

– Prepared Stock: Sollant will proactively prepare and hold stocks for dealers, ensuring that they can

meet customer demand promptly. This preemptive stock preparation will allow dealers to respond quickly

to market opportunities and seasonal fluctuations.

This addition reinforces Sollant’s commitment to ensuring that dealers are always well-stocked and

capable of meeting market demand, enhancing their ability to grow the brand locally.

3. Marketing Support

– Marketing Fund: Sollant will establish a marketing fund to support dealer-driven marketing initiatives.

Dealers can apply for funds to support local advertising, promotional events, and trade shows.

– Website Development: Sollant will assist dealers in building their websites, ensuring they are optimized

for local markets and aligned with Sollant’s branding guidelines. This includes creating user-friendly

designs, integrating e-commerce functionalities, and providing content tailored to local audiences.

– Online Marketing: Sollant will manage online marketing campaigns, including SEO, social media, and

pay-per-click advertising, to drive traffic to the dealer’s website. This will enhance the dealer’s online

presence and generate more leads.

– Lead Handover: Sollant will capture and hand over local demands generated through the website,

online marketing efforts, and global inquiries to the respective dealers. This ensures that dealers can focus

on closing sales and providing localized customer support.

– Training & Development: Sollant will provide comprehensive marketing training to dealer teams,

covering brand positioning, digital marketing, and customer engagement strategies. Regular webinars

and in-person workshops will be held to keep dealers up-to-date on the latest trends and strategies.

– Localized Campaigns: Sollant will develop localized marketing campaigns tailored to specific regional

markets, considering cultural nuances, buying behaviors, and competitive landscapes. Dealers will receive

support in executing these campaigns.

4. Performance Incentives

– Sales Bonuses: Dealers will be eligible for sales bonuses based on quarterly and annual performance

targets. These bonuses will be tiered, offering greater rewards for exceeding targets.

– Growth Incentives: Sollant will provide growth incentives for dealers who expand their market share or

successfully enter new markets within their territory. This could include additional marketing funds,

reduced product costs, or other financial incentives.

– Recognition Programs: High-performing dealers will be recognized through Sollant’s global dealer

awards program, with rewards including international trips, special recognition events, and exclusive

business opportunities.

5. Technical & After-Sales Support

– Technical Training: Sollant will provide ongoing technical training for dealer service teams, ensuring

they are equipped to offer top-tier maintenance and repair services.

– After-Sales Service: Sollant will support dealers in establishing strong after-sales service networks,

providing spare parts, technical documentation, and online support to ensure customer satisfaction.

– Warranty & Service Contracts: Dealers will have the option to offer Sollant-backed extended

warranties and service contracts, enhancing the value proposition for end customers.

6. Mutual Benefit & Collaboration

– Joint Business Planning: Sollant and its dealers will engage in joint business planning sessions to align

strategies, set mutual goals, and ensure both parties benefit from market growth.

– Feedback Loop: Sollant will establish a feedback loop with its dealers, regularly gathering insights from

the field to refine products, marketing strategies, and support services. Dealers will have a direct line to

Sollant’s management team to share ideas and concerns.

– Sustainability Initiatives: Sollant will collaborate with dealers on sustainability initiatives, promoting

eco-friendly products and practices. This will enhance the brand’s reputation and meet the growing

demand for green solutions.

7. Long-Term Partnership & Growth

– Contract Duration: Dealer agreements will be established with a minimum five-year term, allowing

sufficient time for market development and return on investment. Renewal options will be based on

performance and mutual agreement.

– Market Expansion Support: Sollant will assist dealers in identifying and entering new markets within

their territory, providing market research, product adaptation, and initial marketing support.

– Continuous Improvement: Sollant will work with dealers to continuously improve product offerings,

services, and market strategies, ensuring that the partnership evolves with changing market conditions

and customer needs.

This global dealer policy is designed to foster long-term partnerships, promote mutual growth, and

strengthen the Sollant brand worldwide. By working closely with dealers and providing comprehensive

support, Sollant aims to achieve a leading position in the global air compressor market.

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